Last modified: May 18, 2023

Scott's Cheap Flights, Inc. DBA Going (collectively, “Going”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information that may be collected. This privacy policy and notice (“Notice”) describes how we collect, use, and share your personal information when you use https://going.com/, and any other Going website or client portal (collectively, the “Websites”), any Going mobile or desktop apps (the “Apps”), and any content, functionality, technology solutions and services offered on or through the Websites or Apps, including the free and paid subscription services (“Services”), and the purchase of products or goods (the “Goods”) and gift cards available through the Websites or Apps, as well as your choices in connection with such use.  The Websites, Apps and Services are collectively referred to as the “Going Platform.” Going Platform.

INFORMATION THAT WE COLLECT

Through your use of the Going Platform we may collect personal information, which is information that identifies you as an individual, relates to you as an identifiable individual, or that, along with other information, could identify you. We collect the following types of personal information:

Information you provide to us:

We collect personal information from you when you use the Going Platform. We do not require you to provide any personal information in order to navigate the Going Platform s. We collect information from you when you:

Sign up: In order to use the Going Platform, you would need to provide account information, including contact information, such as your email address, password, and your airport preferences. If you sign up for our premium Services we will need your payment information. If you purchase any Goods on https://shop.going.com we will need your payment information, your first and last name, and physical address. We use Stripe, a third-party provider, to process credit card information and only retain the last four digits of the credit card. We need this information in order to provide you with the Going Platform. If you do not provide this information, we would not be able to provide the Going Platform to you.

Interact with the Going Platform: When you participate in a sweepstakes or contest or any other promotion, post a product review, engage with us on our various social media platforms, participate in one of our surveys, or send us any feedback, questions, comments, suggestions, ideas, or interact with us in any way, you provide us with personal information such as your name, email address, social media username and IP address.

Information provided through feedback, surveys, suggestions, etc., except the specific information that identifies you, is considered non-confidential and non-proprietary. We may use and share such information on an anonymous and aggregated basis with third parties.  

Information we get from third parties:

If you make a purchase on our online store through PayPal or have signed up previously for our premium Services through Paypal, we will also collect information such as the email address associated with your PayPal account.

If your employer signs up for the Going for Teams employee perk services, your employer may provide your email address and other contact information.

Information collected automatically:

We may automatically collect the following types of information as you use the Going Platform:

  • Usage Information: which pages on the Going Platform you access, the frequency of access, what you click on while on the Going Platform and when you accessed the website.
  • Location Information: information about your location, which may be determined through your IP address, GPS and other sensors that may reveal information on nearby devices, Wi-Fi access points, and cell towers.
  • Device Information: information about the device you are using, such as hardware model, operating system, application version number, browser, and IP addresses.
  • Mobile Device Information: mobile network information, such as the unique device identifier assigned to that device, mobile carrier, operating system, telephone number, and other device attributes.
  • Social Media Widgets: The Going Platform includes social media features, such as the Facebook “Like” button, and other widgets, such as the “Share” button or interactive mini-programs provided by third parties. These third parties collect information about you when you use the Going Platform. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. You can control your interactions with these widgets through the relevant social media network.
  • Google Analytics:  We use a tool called “Google Analytics” to collect some information we listed above about your use of the Going Platform. We use the information we get from Google Analytics to improve the Going Platform.  In order to collect this information, Google Analytics may set cookies on your browser or mobile device or read cookies that are already there.  See “Cookies" and Other Tracking Technologies.” Google Analytics may also receive information about you from apps you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to the Going Platform to another application which partners with Google is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Please review those and see http://www.google.com/policies/privacy/partners/ for information about how Google uses the information provided to Google Analytics and how you can control the information provided to Google. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on for Google Analytics which can be found here https://tools.google.com/dlpage/gaoptout/.
  • HotJar: We use a third-party provider called “Hotjar” for certain types of use analytics.  To learn more about Hotjar and how Hotjar stores this data, please view Hotjar’s privacy policy here: https://www.hotjar.com/privacy/.
  • Braze:  We use an email and push notification platform called “Braze” to track your interactions on the Google Platform, such as link clicks, email opens, push notification clicks, push notifications, etc. and stores this information on your user profile.  To learn more about Braze and how it stores this data, please view Braze’s privacy policy here: https://www.braze.com/company/legal/privacy.

“Cookies” and Other Tracking Technologies

“Cookies” are small pieces of information that are stored by your web browser software on your computer’s hard drive or temporarily in your computer’s memory, or on your mobile phone or other device when you visit a website. We or our third-party providers place and store Internet cookies on your hard drive or device. Cookies can save any of the types of information noted above. Cookies enable us to personalize your viewing experience. When you revisit the Going Platform, we can recognize you by the cookie and customize your experience accordingly. For example, we use cookies to recognize your access privileges to the Websites, track Website usage and traffic patterns, identify you and keep track of your preferences, prevent fraudulent activity or improve Website security, assess the performance of the Websites, add advertisements for goods or services of interest, and estimate the Websites’ audience size.  

You can find out more about the cookies we use from each of the categories below.

Category: Strictly Necessary
Purpose: Security
Description: Some cookies help us detect, prevent, and mitigate malicious and fraudulent activities on the Going Platform. Security cookies also support and enable other security features.

Category: Functional
Purpose: Analytics and Research
Description: We use some cookies to collect information about how people are using the Going Platform. For example, these cookies allow us to know which pages are visited the most often, our site’s page load times and page response times. Overall, these cookies provide us with analytical information about how the Going Platform is performing and how we can improve them.

Category: Functional
Purpose: Preferences and Settings
Description: Your preferences may be stored in our cookies so you do not have to reset them every time you visit the Going Platform. These cookies allow us to remember the choices you make to tailor this website and provide enhanced features and content to you. For example, these cookies can be used to remember your user name and region information.

Category: Functional
Purpose: Social Media Plugins
Description: In order to enhance your internet experience and to make the sharing of content easier, some of the pages on the Going Platform contain tools or applications that are linked to third party social media service providers such as Facebook, Twitter, LinkedIn, or Google. Through these tools or applications the social media service provider may set its own cookies on your device. We do not control these cookies and you should check the social media service provider’s website for further details about how they use cookies.

Category: Advertising
Purpose: Advertising
Description: These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organizations such as advertisers. This means after you are done using the Going Platform you may see some advertisements about theGoing Platform elsewhere on the Internet.

Emails we send contain a bit of code known as a “web beacon.” This code allows us to understand the time and date when you have opened an email. If you wish to disable our web beacons, you should do so by turning images “off” in your email client (e.g., Outlook, Gmail). Please see your email client for more information.

To learn how you can control information collected about you using cookies and other technologies see Choices about your information.

HOW WE USE INFORMATION

We use your personal information to provide the Going Platform to you, to improve our Going Platform, and to protect our legal rights. We limit the collection of personal information to that which is relevant for these purposes. We will not store, access, transmit, retain or otherwise use personal information in any way that is incompatible with the purposes for which it has been collected or stored as described in this Notice without your consent. We use the personal information we collect in the following ways:

We process your information for the following purposes as necessary to provide the Going Platform to you and perform our contract with you:

  • Facilitate your purchase: to facilitate your purchase of premium Services or Goods.
  • Communicate with you: to communicate with you about the Going Platform (including the notifications that are part of the Going Platform), to send you account updates or other communications regarding your account or to inform you of any changes to the Going Platform.
  • Provide Customer Support: to provide you support or other services you request. For example, we may need your information in order to provide technical support or answer questions about the Going Platform.

We process your information for the following purposes as part of our legitimate interest in the improvement and marketing of the Going Platform, and in the security of the Going Platform. We apply appropriate safeguards to protect your information including as described in Security, Choices about your information and here Rights of residents of the European Union (EU):

  • Communicate about new features: We send you notifications about new features or information available on the Going Platform or that we feel might be of interest to you. You can opt-out by emailing us at [email protected] or clicking the Unsubscribe link in the email notifications you receive.
  • Promotions and giveaways: We send you emails about special promotions or giveaways that we feel might be of interest to you. You can opt-out by emailing us at [email protected] or clicking the Unsubscribe link in the email notifications you receive.  
  • To maintain and improve the Going Platform: We analyze how our users interact with the Going Platform in order to maintain and improve the Going Platform. We also use information that we collect to diagnose any problems with the Going Platform.
  • Benchmarking: We aggregate your information in order to gain insights into the Going Platform. For example, to calculate the percentage of users in a particular city or country.
  • To create audience lists: We process and use your email information to create custom audience lists for our targeted marketing purposes on advertising platforms such as Facebook, Instagram, Twitter, Google, Bing and Pinterest, or to create lookalike audiences to target with marketing and advertising materials.

In our processing of your information, we also share your personal information to defend our rights and the rights of others, to efficiently maintain our business, and to comply with the law as described in How We Share Information.

HOW WE SHARE INFORMATION

We share your information with our service providers, among our entities, in connection with a corporate restructuring, to prevent harm, to comply with the law, for marketing and advertising purposes, and to protect our legal rights. The legal basis for this is our legitimate interest in providing the  Going Platform, complying with the law, and protecting our rights and those of others. We apply appropriate safeguards for this sharing of your information including as described below and in Security, Choices about your information, and Rights of residents of the European Union (EU).

  • Service Providers: We share information with service providers that help us perform Going Platform functions and process your transactions.
  1. We use Google Analytics to conduct data analytics on usage of the Going Platform. A link to the Google privacy notice is https://policies.google.com/privacy.
  2. We use Hotjar for certain type of use analytics. A link to Hotjar’s privacy policy is https://www.hotjar.com/privacy/.
  3. We use Braze to track your interactions on our site, such as link clicks, email opens, push notification clicks, push notifications, etc., and stores this information on your user profile. A link to Braze’s privacy policy is https://www.braze.com/company/legal/privacy.
  • Corporate Structure: We would share information if we are involved or intend to be involved in a merger, acquisition, consolidation, change of control, or sale of all or a portion of our assets or in connection with bankruptcy or liquidation proceedings.
  • To Prevent Harm: We may share information if we believe it is necessary in order to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.
  • To Protect Our Rights and As Required by Law: We will share information where we are legally required to do so, such as in response to court orders or legal process, to exercise our legal rights, to defend against legal claims or demands, or to comply with the requirements of any mandatory applicable law. We will also share information as necessary to enforce the terms of this Notice, the Going Platform Terms of Use and Service (https://going.com/terms-of-use), and any other terms that you have agreed to, including to protect the rights, property, or safety of Going, its users, or any other person, or the copyright-protected content of the Going Platform.
  • Marketing and Advertising of the Going Platform: We will share your email information with major advertising platform providers such as Facebook, Instagram, Twitter, Google, Bing, and Pinterest, to create custom audiences that may be used by us to engage in targeted marketing. On Facebook, the process works as follows. Other sites are similar. Our customer list is hashed locally on our browser and then sent to Facebook. There, it is matched against Facebook’s existing list of Facebook’s users’ hashed IDs and the matches are added to Going Custom Audience. Hashing turns the data in Going's customer list into short fingerprints that can’t be reversed. It happens before the data is sent to Facebook. After the Custom Audience is created by Facebook, the matched and unmatched hashes are deleted.

With Your Consent: We will request your permission to use or share your personal information for a specific purpose that is not compatible with the purposes listed in the Privacy Policy. We will notify you and request consent before you provide the personal information or before the personal information you have already provided is shared for such purpose. With your consent, we may also share your quotes and reviews on the Going Platform for promotional purposes. If we rely on your consent to use or share your information, your consent may be revoked at any time by contacting us at [email protected].

SECURITY

The security of your personal information is important to us. We maintain reasonable physical, technical, and administrative security measures to protect and limit access to your personal information. No method of transmission over the Internet or electronic storage technology, however, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

CHOICES ABOUT YOUR INFORMATION

Access, correct or delete your information: You may use your account to access or correct the information you provided to us and which is associated with your account by logging into your account on the Going Platform at https://app.going.com/login. You can also request this, as well as request deletion of your information, by writing us at [email protected].  Even if you terminate your account, keep in mind that deletion of your personal information by our third-party providers may not be immediate and that deleted personal information may persist in backup copies for a reasonable period of time and as required by applicable laws and regulations. See: How Long Do We Keep Your Information.

In the event that we refuse a request under rights of access, we will provide the individual with a reason as to why. Individuals residing in the EU also have the rights described in Rights of Residents of the European Union (EU).

Advertising cookies: To opt out of interest-based advertising or to learn more about the use of this information by our service providers you can visit the Network Advertising Initiative website (http://www.networkadvertising.org/managing/opt_out.asp) or the Digital Advertising Alliance website (http://www.aboutads.info/choices/), or if you are in the EU, the EDAA (http://www.youronlinechoices.eu/). If you choose to opt out, we will place an “opt-out cookie” on your computer or device. The “opt-out cookie” is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for some cookies that are important to how the Going Platform works (“essential cookies”). If the cookie is removed or deleted, if you upgrade your browser, or if you visit us from a different computer or device, you will need to return to the applicable website to re-select your preferences.

Cookies: If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Please note that certain functions of the Going Platform may not function properly if your web browser does not accept cookies. If you choose to opt out, we will place an “opt-out cookie” on your computer or device. The “opt-out cookie” is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for some cookies that are important to how the Going Platform works (“essential cookies”). If the cookie is removed or deleted, if you upgrade your browser, or if you visit us from a different computer, you will need to return and update your preferences.

Google Analytics:  See http://www.google.com/policies/privacy/partners/ for information about how Google uses the information provided to Google Analytics and how you can control the information provided to Google. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on for Google Analytics which can be found here: https://tools.google.com/dlpage/gaoptout

Hotjar:  See https://www.hotjar.com/privacy/ for information about how Hotjar uses the information it receives and how you can control the information provided to Hotjar. To prevent your data from being used by Hotjar, you can opt-out here: https://www.hotjar.com/legal/compliance/opt-out

Promotional emails: To unsubscribe from promotional emails please click the unsubscribe link included in the footer of all of promotional emails or log in to update your Notification Settings. By unsubscribing, you will be removed from our promotional email list and you will no longer receive any communications from us, including emails pertaining to the Going Platform.

Email tracking: To disable our web beacons you may turn images “off” in your email client (e.g., Outlook, Gmail).

Advertising platforms: To edit your information and ad preferences on major marketing platforms, you will need to visit each platform. The following is a list of locations where this can be done:

Facebook/Instagram:

Twitter:

Pinterest:

Google:

Bing:

RIGHTS OF RESIDENTS OF THE EUROPEAN UNION (EU)

If you use the Going Platform and reside in the EU, you are entitled by law to access, correct, amend, or delete personal information about you that we hold. A list of these rights is below. Please note that these rights are not absolute and certain exemptions apply. To exercise these rights please contact us at [email protected].  For your protection, we may need to verify your identity before responding to your request, such as verifying that the email address from which you send the request matches your email address that we have on file. In the event that we refuse a request under rights of access, we will provide you a reason as to why.

  • The right to access: You have the right to ask us for copies of your personal information. This right has some exemptions, which means you may not always receive all the information we process. When making a request, please provide an accurate description of the data you want access to.
  • The right to rectification: You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • The right to erasure: You have the right to ask us to erase your personal information in certain circumstances, including (i) when your personal information is no longer necessary for the purposes for which it was collected or processed or (ii) your information must be erased to comply with a legal obligation in EU Union or Member State law.
  • The right to restrict processing: You have the right to ask us to restrict the processing of your information in certain circumstances, including (i) when the accuracy of the information is brought into question or (ii) when we no longer need the information for purposes of the processing but you require such information for the establishment, exercise, or defense of a legal claim. See “choices about your information” for some ways you can restrict processing.
  • The right to object to processing: You have the right to object to processing if we are able to process your information because the process is in our legitimate interests. See “choices about your information” for some ways you can object to processing.
  • The right to data portability: This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organization to another, or give it to you.

The right to lodge a complaint with the supervisory authority. A list of Supervisory Authorities is available here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

HOW LONG DO WE KEEP YOUR INFORMATION

We will retain your personal information until the later of (i) the information is no longer necessary to accomplish the purpose for which it was provided, (ii) there is no ongoing business reason to keep the information, or (iii) until you request that your account be deleted.

We retain your information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations and/or as necessary to protect our legal rights or for certain business requirements. For example, when we process your payments, we will retain this data for longer periods of time as required for tax or accounting purposes. More specifically, we would retain some data for longer periods of time for the following reasons:

  • Security, fraud & abuse prevention: i.e. To protect you, other people, and us from fraud, abuse, and unauthorized access.
  • Financial record-keeping: When you make a payment to us we are often required to retain this information for long period of time for purposes of accounting, dispute resolution and compliance with tax, anti-money laundering, and other financial regulations.
  • Complying with legal or regulatory requirements: To meet any applicable law, regulation, legal process or enforceable governmental request, as required to enforce our terms of service, including investigation of potential violations.
  • Direct communications with us: If you have directly communicated with us, through a customer support channel, feedback form, or a bug report, we may retain reasonable records of those communications.

Even if you delete your account, keep in mind that the deletion by our third-party providers may not be immediate and that the deleted information may persist in backup copies for a reasonable period of time. For any privacy or data-protection-related questions, please write to [email protected].


RIGHTS OF RESIDENTS OF CALIFORNIA
If you are a visitor or user of the Going Platform and reside in the State of California, you are entitled in accordance with the California Consumer Privacy Act (or “CCPA”) to access or delete personal information about you that we hold.

In the last 12 months, we collected the following categories of personal information: identifiers (such as name, email address, IP Address), internet or other electronic network activity information (such as activity on the Websites), commercial information (such as airport preference), and geolocation data. For more details about the personal information we collect as well as where we share this information with third parties, please see the “INFORMATION THAT WE COLLECT," "HOW WE USE INFORMATION," and "HOW WE SHARE INFORMATION" sections above. We collect this information for the business and commercial purposes described in the “HOW WE USE INFORMATION” section above.

We do not sell the personal information we collect and will not sell it in the future without providing a right to opt out.

You may request to exercise your access and deletion rights by emailing us at [email protected]. For your protection, we will need to verify your identity before responding to your request. We may do so by verifying that the email address from which you send the request matches your email address on file. Going will endeavor to respond to your request within forty-five (45) days. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. Only you, or someone legally authorized to act on your behalf may make a verifiable consumer request related to your personal information.

CHILDREN’S PRIVACY

The Going Platform is not intended for use by children. We do not knowingly collect personal information from children under the age of 16 years. If we become aware that a child under 16 has provided us with personal information, we take steps to delete such personal information without undue delay. California users under the age of 18 may request the removal of their content or information publicly posted on the website by emailing us at the appropriate email address identified below.

UPDATES TO THIS NOTICE

We may update or modify this Privacy Policy and Notice from time to time. We will post the changes to this page and will indicate the date they go into effect. We encourage you to review our Privacy Policy Notice on a regular basis to stay informed.  If we make changes that materially affect your privacy rights we will notify you of the changes by posting a prominent notice on our Websites or using other methods that we select, such as sending you an email.

“DO NOT TRACK”

The Going Platform is not currently configured to respond to Do Not Track signals sent by Internet browsers.

CONTACT US

Any questions or concerns about the interpretation or operation of this Privacy Policy and Notice or about what may or may not be done with regard to your information should be directed to:

Going
4845 Pearl East Circle, Suite 118
PMB 28648
Boulder, CO 80301-6112
[email protected]