Marketing

Performance Marketing Manager

Full-time

Remote (USA timezones)

As Performance Marketing Manager, you will be responsible for planning, implementing, analyzing, and optimizing all paid acquisition channels and owned performance marketing channels. You will have deep experience building the customer acquisition function from the ground up and acquiring new users in creative, cost-effective ways while maintaining a great return on investment.

In the short term, you will:

  • Manage referral marketing programs that increase net new monthly membership
  • Identify and test a variety of paid acquisition channels to determine the optimal mix for Scott's Cheap Flights
  • Plan, coordinate, and execute email marketing campaigns ensuring alignment with cross-functional stakeholders
  • Coordinate with Advertising Sales Manager to maximize inventory placements reducing remnant inventory loss
  • Oversee budget allocation of acquisition resources

In the long term, you will:

  • Implement and optimize an affiliate marketing platform that increases top-of-funnel performance
  • Own, iterate, and scale Paid Search, Natural Search, Email, and Affiliate Marketing
  • Evaluate KPIs across all marketing channels to determine necessary changes to optimize the overall effectiveness of each program
  • Work collaboratively to drive product optimization and improve channel performance, ultimately driving down CAC and acquiring high LTV customers

What you bring to the table:

  • Experience working with fast-growth startups in both web and mobile applications
  • Deep experience with hypothesis-driven experimentation and data-backed decision making
  • Proven understanding of customer acquisition within a global B2C organization with profitable unit economics
  • Entrepreneurial spirit, unafraid to build this function from scratch,  with a strong ability to collaborate with a cross-functional team
  • Management and optimization of user acquisition budgets both large and small
  • Strong interest or experience in HTML and CSS to properly manage and optimize the email marketing program

Why you might love working here:

  • 100% remote work environment, so go ahead and bring your dog to work or wear your PJ's to the office!
  • Open vacation policy, with a 3-week minimum
  • Comprehensive health, vision, and dental insurance
  • 401(k) with a 5% match
  • Up to 12-weeks of paid family leave
  • Meetup meals when you cross paths with a co-worker
  • Continuing education & development reimbursement
  • Yearly team retreat (this year we went to Riviera Maya!)
  • Challenging problems to solve and an awesome team to collaborate with every single day

We want you to bring your whole self to work every single day. We accept you for who you are and consider everyone on an equal opportunity basis without regard to race, national origin, color, religion, gender, gender identity or expression, sexual orientation, genetics, disability, age, or veteran status.